My UltraAVX Experience
A few weeks back I got to experience my first movie in Cineplex’s UltraAVX format. This new tier in movie admission has been introduced a few months back but I’ve managed to shrug past it until now. It’s presented as having better picture, better sound, better seats and other perks.
In order to enjoy their UltraAVX screening you must add 3$ to your regular admission price, once you step inside you immediately notice the area was built recently. The seats are a bit more spaced, they’re leathered and can be reclined a bit. The screen is definitely larger and the digital picture quality is really satisfying. The promos say we’re enjoying 7.1 surround sound and I can tell you that for Super 8, it was worth it.
Also consider the fact that the tickets you buy include reserved seating. The best scenario is if you purchase your tickets online and get to reserve a row for you friends and not having to worry you’ll get the worse seats (even if you run late into the previews).
I feel like all the rooms should be this great in a movie theater. But the premium price starts to take it’s toll if it’s a 3D movie, because they add an other 3$ for these showings. For now I’ll enjoy this kind of screening on a Tuesday evening where prices are reduced.